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Ford Motor Company Selects OSRAM Opto Semiconductors Inc. for Ice Blue Integration Review

January 2007
Filed under: FORD Car News | FORD Headlines

Auto Supplier To Help Harmonize Interior Lighting, Via LED Technology



2008 Ford Focus: New for the 2008 Ford Focus is Ford Sync(TM), Ford's new fully integrated, voice-activated in-car communications and entertainment system for mobile phones and digital music players. Available as a factory installed option, Sync provides consumers the convenience and flexibility to bring into their vehicle nearly any mobile phone or digital media player and operate it using voice commands or the vehicle's steering wheel or radio controls. (PRNewsFoto/Ford Motor Company)

DETROIT, Jan. 18 /PRNewswire/ -- OSRAM Opto Semiconductors Inc. has been contracted by Ford Motor Company to provide the LED lighting solution for the automaker's newly upgraded interiors using a Ford specified, Ice Blue backlighting color theme.

OSRAM Opto Semiconductors Inc. will be providing Light Emitting Diode (LED) technology that will give a number of future Ford products the same harmonious, Ice Blue interior lighting in instrumentation, radios, climate control and switches. Ice Blue is Ford's newest interior brand color -- a blue hue that will be incorporated into many new vehicles including the 2008 Ford Focus and the 2008 Ford Escape.
In the past decade, OSRAM Opto Semiconductors Inc. has collaborated with Ford to bring distinctive interior lighting into many products. Past programs have included Ford's corporate green LED lighting in the late 1990s and a more sophisticated white interior with satin nickel accents for the Lincoln Navigator, winning OSRAM Opto a 2002 PACE finalist award.

In the past five years, LED technology has become a popular light source among automakers because of its styling flexibility, energy efficiency, unlimited color options and high reliability.

"We are excited to be involved in Ford's efforts to further harmonize the interiors of their vehicles with the latest LED technology," said Tom Shottes, President and CEO, OSRAM Opto Semiconductors Inc. "With advancements in LED lighting, we are confident that this lighting will make positive styling and functionality statements for the brand and its customers."

About OSRAM Opto Semiconductors

OSRAM Opto Semiconductors is a wholly owned subsidiary of OSRAM, one of the world's two leading lighting manufacturers. It offers its customers solutions based on semiconductor technology for lighting, sensor and visualization applications. The company operates sites in Regensburg (Germany), San Jose, Calif. (USA) and Penang (Malaysia). For the fiscal year ending in September 2005, the more than 3,500 employees of OSRAM Opto Semiconductors achieved a sales volume of 452 million euros. For more information, visit www.osram-os.com

Source: OSRAM Opto Semiconductors Inc.

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