The SEMA Show, the annual showcase of technology, trends and products representing the $36.7 billion automotive parts and accessories industry, will be held Oct. 30 – Nov. 2, 2007 The Mopar booth (#42427) is located in the lower South Hall of the Las Vegas Convention Center Center Line, Mich., Oct 30, 2007 - Mopar® announced that it has joined with West Monroe, La.–based Superlift Suspension Systems to unveil the Jeep® Wrangler 'Warrior' Fundraiser Project Vehicle at the 2007 Specialty Equipment Market Association (SEMA) Show. The annual showcase of technology, trends and products representing the $36.7 billion automotive parts and accessories industry, the SEMA show will be held Oct. 30 – Nov. 2 at the Las Vegas Convention Center. A $25 tax-deductible donation provides a chance to win the Wrangler 'Warrior.' Total sweepstakes ticket proceeds will benefit the Wounded Warrior Project (WWP), a non-profit organization that assists severely injured veterans from the Iraq and Afghanistan conflicts. The sweepstakes is expected to raise between $500,000 and $1 million for WWP. Chrysler LLC provided the Wrangler to Superlift as a project vehicle for Camp Jeep. Superlift in turn donated the vehicle to the 'Help a Hero, Win a Jeep' Sweepstakes project build. After being displayed in the Mopar booth (#42427) located in the lower South Hall, Superlift will tour the Wrangler 'Warrior' at more than 20 national events throughout 2008. Bret Lovett, owner of Superlift Suspension Systems, said, "WWP is a great cause to contribute to. It raises awareness and enlists aid for the needs of our injured service men and women." Mopar, Chrysler LLC's original equipment parts manufacturer, supplied a 6.1-liter HEMI® crate motor and the Wrangler's upgraded transmission to the fundraiser project vehicle. Mopar also provided off-road bumpers, a Warn 9500XP winch, tow bar mounting tabs, tow hooks, skid plates, chrome grille, exterior mirrors, taillamp guards, rock rails, a navigation unit and more. Jon Clark, Mopar Performance Parts Manager – Chrysler LLC, added, "Mopar is privileged to be a part of the Jeep Wrangler 'Warrior' fundraiser project. We support the work of Superlift that will benefit such a worthwhile cause as the Wounded Warrior Project." Other contributors to the Wrangler 'Warrior' project vehicle include: Burnsville Off-Road, Hotwire Auto, Street & Performance, Dynatrac, Detroit Locker, Advance Adapters, Tom Woods, Rockrunner Suspension System, Interco, Walker Evans Racing, Joey Hutson Artistry, DuPont, American Expedition Vehicles, Bushwhacker, Katzkin, Hi-Lift and Powertank. |