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Chrysler, Jeep and Chrysler Financial Host a Motown Iron Chef Cook-off at Detroit's Winter Blast

January 2007
 Filed under: JEEP Car News | JEEP Headlines

* Three Top Chefs Will Compete and Donate Prizes to Their Charity of Choice
* First Prize: $5,000 Donation from Chrysler Financial

AUBURN HILLS, Mich., Jan. 25 /PRNewswire/ -- Chrysler Group brands Chrysler and Jeep(R) and Chrysler Financial will combine the best of two worlds - - food and three of its top selling vehicles -- when it kicks off a "Motown Iron Chef" competition between three restaurants at Detroit's 2007 Winter Blast on Feb. 9, at 11:45 a.m. Each chef will prepare finger foods that fit the characteristics of a Chrysler Aspen, Jeep Commander or Jeep Wrangler.

Chrysler Financial will donate $5,000 to the winning restaurant's charity of choice. The second prize is $500 donated to a restaurant's charity of choice; third prize is $250 donated to a charity of choice. All three prize donations will be made to food-related charities.
"Chrysler and Jeep vehicles are designed to fit the lifestyles of people who want function, style and value," said Nellie LaGarde, Manager - Education Programs, Civic and Community Relations. "We think it will be fun to see how far a restaurant will go when vehicles become part of the description."

"Chrysler Financial is looking forward to this fun event that highlights the City of Detroit and its great food," said Brad Norman, Director - Great Lakes Business Center for Chrysler Financial. "The attributes of Chrysler and Jeep vehicles are very different and it's going to be exciting to see what each restaurant will create," said Norman.

A panel of judges will sample all of the food specialties and score each item on taste/flavor, presentation, quality and creativity.

The three participating restaurants and their assigned vehicles are:

Coach Insignia, Executive Chef David Hubbard, Chrysler Aspen. Blending performance and personality, the 2007 Chrysler Aspen promotes guilt-free indulgence and features a lavish and roomy cabin, comfortable seating for up to eight passengers, an electronic stability program that helps to maintain control of the vehicle, a remote start system, a choice of premium cloth or leather trimmed first and second row seats and a 5.7L HEMI V8 with the fuel efficiency of a much smaller and less powerful engine.

Seldom Blues, Corporate Executive Concept Chef Jerry Nottage, Jeep Commander. The Jeep brand's biggest idea yet, the 2007 Jeep Commander offers matchless, authentic Jeep brand power with a 5.7L HEMI V8 engine that helps consumers rule the road. Advanced driver and front-passenger multistage air bags and side-curtain air bags come standard on Jeep Commander. In addition, the Quadra-Drive II can transfer up to 100 percent of available torque to any wheel with traction, within a fraction of a second.

Vicente's Cuban Cuisine, Executive Chef Roberto Caceres, Jeep Wrangler Unlimited. Like its predecessors, the Wrangler Unlimited is designed to keep its wheels firmly planted on the ground, even when one or more may be climbing an obstacle. The Wrangler has spent the last 60 years as the only true convertible 4x4. Taking the top off makes life a little more adventurous and lets consumers become one with the elements. The Wrangler's interior is comfortable, is protected by a safety cage made of high-strength alloy steel that surrounds and helps protect occupants, and has a drain plug right in the floor for easy wash out.

The Chrysler, Jeep tent at Winter Blast will be located in the Campus Martius Park area on Monroe Ave. The Winter Blast is free and open to the public. Hours are: Friday, February 9, 11 a.m. - Midnight Saturday, February 10, 10 a.m. - Midnight Sunday, February 11, 10 a.m. - 9 p.m.

Source: Chrysler Group

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