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Chrysler Group Selects CUTWATER to Handle Advertising Creative for Jeep Brand

April 2007
 Filed under: JEEP Car News | JEEP Headlines
AUBURN HILLS, Mich., April 3 /PRNewswire-FirstCall/ -- The Chrysler Group announced today that CUTWATER, the San Francisco-based advertising agency that is part of the Omnicom entity, will handle advertising creative for its Jeep(R) brand of products, replacing BBDO New York. The advertising creative for the Jeep brand was transferred from BBDO Detroit to BBDO New York about a year ago.
While the creative work for Jeep goes to CUTWATER, BBDO Detroit will remain as the agency of record for the Jeep brand. BBDO Detroit will continue to handle all the account coordination and integration of the marketing initiatives for the Jeep brand.

"We look forward to CUTWATER providing breakthrough creative for the Jeep brand, while working closely with BBDO Detroit to expand our advertising and marketing initiatives," said George E. Murphy, Senior Vice President - Global Marketing, the Chrysler Group.

BBDO Detroit, located in Troy, Mich., had been the advertising agency of record for the Jeep brand since 2001. BBDO Detroit also is the agency of record for the Dodge and Chrysler brands.

Source: Chrysler Group

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