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Group Lotus plc Appoints Robert A. Braner as President and CEO of Lotus Cars USA, Inc.


May 2006
 Filed under: LOTUS Car News | LOTUS Headlines
Hethel, England – May 26th, 2006 – Group Lotus plc, announced today that Robert A. (“Bob”) Braner has been appointed to the position of President and CEO for Lotus Cars USA, Inc., with immediate effect.
Mike Kimberley, Chairman of LCU and CEO of the parent company Group Lotus said; “ I’m delighted to welcome Bob to Lotus; he’s both expert and passionate about the business of great driver’s cars. He will spearhead the expansion of our dealer franchise and our customer base in North America, as we prepare to launch our new high performance sports car in 2008.”

Bob Braner brings to Lotus over 30 years of retail automotive and distribution experience that culminated in the position of President and CEO of Automobili Lamborghini USA, Inc. He has most recently completed the restructure of Broadleaf Capital Partners, Inc., as its Interim President and CEO. Broadleaf Capital is a publicly traded diversified investment holding company that provides finance and management services to small and medium sized companies with the objective of entering the public market.

“This is a very exciting and dynamic time for Lotus Cars worldwide,” said Braner, “both the Elise and Exige have already made a huge impact in the USA with their sensational driving and ownership experience. I look forward to leading the team here as we work to expand the brand’s position, appeal and reach. We are also looking to further enhance the value of the Lotus retail dealer franchise, as we move towards the launch of our new super-sportscar.

John English, past President and CEO at LCU, who has been with the company throughout the launch of the Elise and Exige said; “Lotus is an inspirational brand with thought-provoking products and a proud heritage of many performance innovations. In 2005 Lotus Cars USA had record car sales with over 2400 new customers finding out for themselves what makes the Lotus brand very special in comparison to other sports cars. I am very pleased to have played a major role in the success of the Elise and the launch of the Exige. It has been exciting and gratifying for me to know that new Lotus owners have a great deal of satisfaction and enjoyment with their cars.”

Mike Kimberley further stated: “I would like to thank John English for his contribution to Lotus to date. He is a very skilled automotive professional and under his leadership we have seen the brand grow over the last 2 years. We very much appreciate his dedication, commitment and contributions to Lotus.”

About Lotus Cars USA, Inc. Lotus Cars USA Inc., is an operating subsidiary of Lotus Holdings, Inc., itself a subsidiary of Group Lotus plc.

The Lotus Elise was launched in the USA in 2004 to wide acclaim. In January 2006, the Elise was joined by the Exige, (the road car with a track attitude) in the North American market. In April 2006, the Elise was launched in Canada and is also is experiencing outstanding praise there. More than 3700 Elise and Exige models have been sold in the USA and Canada since the introduction.

About Lotus Engineering, Inc. Lotus Engineering Inc. develops advanced powertrains, chassis and other automotive systems and components for many of the world’s leading automakers and Tier 1 suppliers. Lotus Engineering, Inc. is based in Ann Arbor, Michigan. This announcement does not change the organisation of Lotus Engineering, Inc. which continues to be lead by President and CEO, Don Graundstadt reporting to the board of LEI and the CEO of Group Lotus operationally.

About Group Lotus plc: Group Lotus plc and all related divisions and operating subsidiaries, is itself, an operating subsidiary of Proton Holdings Berhad, a public listed company on the Kuala Lumpur Stock Exchange in Malaysia.

The main operating subsidiary of Group Lotus plc is Lotus Cars Ltd, which has two operating divisions - Lotus Cars and Lotus Engineering.

Lotus Engineering provides comprehensive and versatile high technology consultancy services to many of the world's OEMs and Tier 1 suppliers, offering a full engineering service from initial concept and project design through development to full production prototype build. Lotus Cars builds and commercialises Lotus sports cars, Elise, Exige and Europa; and manufactures the advanced composite front and rear crash structures for the Aston Martin V12 Vanquish.

Source: Group Lotus plc

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