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Richburg Corporation Ltd to Retail Lotus Cars in Hong Kong


August 2006
 Filed under: LOTUS Car News | LOTUS Headlines
August 08, 2006 -- Lotus Cars Ltd, the sportscar division of Group Lotus plc, is pleased to announce the appointment of Richburg Corporation Limited for the retail of Lotus cars in Hong Kong.
Mike Kimberley, CEO of Group Lotus plc comments “I would like to welcome Richburg Corporation to the Lotus family and brand. The Hong Kong market is strategically important to us and we are pleased to have teamed up with such an enthusiastic and professional organisation. Looking to the future, we are expanding our line-up to include new products such as a mid engine supersports car which will introduce the Lotus marque to a discerning and individualistic group of Lotus fans and driving enthusiasts.”

Eric Wong, Chairman and CEO of Richburg Corporation commented: “We are very excited to be able to offer these superb Lotus sportscars to Hong Kong drivers and those who appreciate fine and innovative engineering in our market. Richburg’s profile and strength has always been its unique ability to retail innovative and high profile car brands in Hong Kong. Our marketing plan is to re-launch Lotus into the fast lane, highlighting the brand’s philosophies in building lightweight, agile and innovative performance cars and its British engineering and manufacturing heritage.”

Eric Wong continues: “Our first allocation of nine cars are being hand built by Lotus as we speak and will be shipped to Hong Kong soon. The new Elise R and the new Exige S will be available from launch in October 2006 with pricing from HK$ 585,000 for the Elise R and HK$ 715,000 for the Exige S. The new Europa S and the new entry level Lotus Elise S will join the range in early 2007.”

The new Lotus showroom will be at Shop A, 128 Gloucester Road, Wanchai, Hong Kong, and the new Lotus Service Centre will be at Unit 2, G/F, Chaiwan Industrial City, Phase 2, 70 Wing Tai Road, Chaiwan, Hong Kong.

Richburg Corporation has pledged HK$ 10 million to re-establish the Lotus brand, dealership, and the parts and service network to underline its commitment to the brand and its future customers. The new facilities will all be in line with the corporate image and training standards set out by Lotus Cars.


About Richburg Corporation Limited

Headquartered in Hong Kong, Richburg Corporation Limited is a leading business in the prestige new vehicle retail sector with both retail and aftersales operations. The Group has been trading in Hong Kong since 1989 and has since expanded to over 160 staff and 7 retail and aftersales outlets including Singapore and Macau. Richburg’s high-profile customer base includes many blue-chip company executives, personalities and entertainers. Richburg prides itself in providing an exclusive, dedicated and professional service to all its customers.


Historical Background to Lotus

The first Lotus car was built in 1948 by Colin Chapman (1928-1982) who was an innovative engineer and passionate racer. In 1952, the Lotus Engineering Company was created to manufacture simple sports and racing cars at a North London facility. Success came swiftly and within 15 years the company moved to its current headquarters in Hethel, England. Between 1958 and 1994 Lotus campaigned one of the most successful motor racing teams in Formula 1 history, winning 79 Formula 1 Grands Prix, seven Formula One Constructor’s Championships and six Formula 1 Driver’s Championships. Lotus has also had class wins at Le Mans, has won the World Rally Championships, received a gold medal at the Olympics Games (with the Lotus Bike) and won the prestigious Indy 500 in the USA.


About Group Lotus plc:

The main operating subsidiary of Group Lotus plc is Lotus Cars Ltd., which has two operating divisions - Lotus Cars and Lotus Engineering:

Lotus Cars builds and commercialises Lotus sports cars, Elise, Exige and Europa; built sportscars for General Motors and manufactures the advanced composite front and rear crash structures for Aston Martin’s V12 Vanquish. It also built the very successful Lotus Cortina, Lotus Chrysler Sunbeam and Opel/Vauxhall Carlton supercar.

Lotus Engineering provides comprehensive and versatile high technology consultancy services to many of the world's OEMs and Tier 1 suppliers, offering a full engineering service from initial concept and project design through development to full production prototype build. Lotus Engineering currently has 77 clients and 226 projects worldwide.


Lotus Elise R

The multi-award winning Lotus Elise range is regarded by many as amongst the finest sportscars in production. The Elise R, with its 141 kW (192 PS) engine, has performance figures of 0-100 km/h in 5.2 seconds and a top speed of 241 km/h. Key to this phenomenal performance is the Elise R's low weight from just 860 kg, making this British built sportscar not just one of the lightest sportscars on the market but one of the lightest and safest cars on sale of any type. Coupled with a very strong and stiff aluminium chassis the Elise range continues to set standards by which all other sportscars are judged.

The Elise R benefits from new standard and optional equipment including lighter weight components, airbags, traction control and limited slip differential, enhanced trim, adjustable suspension and new ProBax™ driver and passenger seats. A new range of colours has been added, from standard solid shades to metallic and fashionable lifestyle colours. The total number of colours available is now 20, excluding the bespoke custom option.

Standard specification includes electric windows, auxiliary front driving lights, full black leather or suedeeffect interior, full carpet set, high specification radio and CD player, and sound and temperature insulation.


Lotus Exige S

The Lotus Exige S is the latest addition to the Lotus product range and is a real sportscar that redefines the term “Extreme Performance”. The advanced 1.8 litre VVTL-i supercharged engine produces 90.5 kW / litre (123 PS / litre) making the Exige S one of most powerful production cars in the world for its engine size.

Because the basic car is so immensely strong but lightweight (935 kg), giving a power to weight ratio of 173.8 kW/tonne (236.4 PS/tonne), performance is phenomenal, with 100 km/h being reached from a standing start in 4.3 seconds and 160 km/h being reached in 11.1 seconds before topping out at 238 km/h.

Key to this phenomenal performance and handling is the total aerodynamic package (which gives 41.2 kg of downforce at 160 km/h - 19.3 kg: front and 21.9 kg: rear) and light weight, the latter made possible through innovative engineering and creative design.


Source: Group Lotus plc / Richburg Corporation Limited

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