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Mitsubishi Motors North America, Inc. Selects Ruder Finn as Agency of Record


September 2006
 Filed under: MITSUBISHI Car News | MITSUBISHI Headlines
CYPRESS, Calif., Sept. 19 /PRNewswire/ -- Mitsubishi Motors North America, Inc. (MMNA), announced today it has selected Ruder Finn, Inc. as public relations AOR for the company's United States business.
As part of the two-year contract, Ruder Finn will work with MMNA to enhance product and brand communications, as well as support the company's dealer communications and auto show presence. Ruder Finn/West along with its New York office will service the account.

Ruder Finn/West Managing Director, Howard Solomon will manage the overall account. Lisa Duszak Novak, vice president of Ruder Finn/West will serve as day-to-day account team leader, working closely with Ruder Finn New York and Bob Seltzer, head of the firm's Marketing Practice.

"After a methodical and extensive search for a PR partner, we chose Ruder Finn based on its solid reputation and track record of helping global companies achieve communication objectives and establishing themselves as market leaders in their respective categories," said Hiroshi Harunari, president & CEO. "Mitsubishi Motors has had both its share of successes and challenges in the U.S. marketplace. With the planned release of several very exciting new models, we're eager to tell our story more broadly. We feel Ruder Finn is the right partner to help us amplify our message."

"Mitsubishi Motors is an extremely important account for Ruder Finn," said Richard Funess, president of Ruder Finn Americas. "We're excited to work with the Company's leadership team and use PR as a strategic lever to drive increased sales for the company. We're equally excited about the company's new line-up for 2007 and we look forward to telling the U.S. market about the new Mitsubishi Motors."

About Ruder Finn, Inc.

Ruder Finn is a leading independent communications, counseling and services Agency with more than 57 years of experience. The Ruder Finn Group maintains offices in Boston, Chicago, Los Angeles, New York, San Francisco, Washington, London, Paris, and Jerusalem. Asia Pacific offices include Sydney, Beijing, Guangzhou, Hong Kong, Shanghai and Singapore. The Agency also works with leading independent affiliates in major markets throughout the U.S., Europe and Latin America. Ruder Finn is ranked No. 1 in New York in revenues and staff size by the Council of Public Relations Firms and the PR trade newsletter, O'Dwyer's, The Agency serves the global and local communications needs of more than 250 corporations and nonprofit organizations.

About Mitsubishi Motors North America, Inc.

Mitsubishi Motors North America, Inc., (MMNA) is responsible for all manufacturing, finance, sales, marketing, and research and development operations of the Mitsubishi Motors Corporation in the United States. Mitsubishi Motors sells coupes, convertibles, sedans, sport utility vehicles, and light trucks through a network of approximately 540 dealers.

Source: Ruder Finn

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