Tokyo, October 25, 2006â Mitsubishi Motors Corporation today announced that the "i" minicar has been awarded the "Good Design Grand Prize 2006" (the prize of the Minister of Economy, Trade and Industry) in the Good Design Award*1 run by the Japan Industrial Design Promotion Organization. The "i" is the first minicar model to win the Good DesignGrand Prize, which is given to the most outstanding entry among all categories in the year.
Mitsubishi i Ushering in a new age for the minicar, "i" was developed as an innovative premium small car that successfully overcomes the tradeoffs traditionally associated with the category: design versus comfortable interior space; comfortable interior space versus impact safety. Mitsubishi Motors has conquered these challenges by developing a new and leading edge rear-midship layout that mounts the engine forward of the rear axle line, This permits three new "innovations" within the category's dimensional constraints: futuristic and uptown styling; agile handling and a comfortable ride; and excellent multidirectional impact safety. This highly original exterior and interior design, which is delivered by the ingenious platform, brought the grand prize in the award.
MMC president Osamu Masuko made the following remarks: "We are honored to receive this significant prize today with our "i" minicar that has found favor with customers for its outstanding and futuristic design. We will keep working on the development of customer-oriented models with this unique rear-midship layout platform that brings new levels of ride comfort and impact safety together with innovative design."
*1 The Good Design Awards, celebrates its 50th anniversary this year, screen entries from all fields of human activity based the view that design is an essential element in all fields of everyday life and industry. The "Good Design Award 2006" received 2,918 entries from April 26th to June 7th 2006.
Source: Mitsubishi Motors Corporation
|
-
2009 Mitsubishi Lancer At-A-Glance
November 2008
The Mitsubishi Lancer for 2009 brings the bold, dynamic lines of the new Mitsubi... -
Read
-
Mitsubishi Motors Releases Exterior Image of Mitsubishi Lancer Evolution
April 2007
Mitsubishi Lancer Evolution April 26, 2007 -- Cypress, California --... -
Read
-
Mitsubishi Motors Announces Names of Two Models Due for Japanese Domestic Market Release this Fall
April 2007
GALANT FORTIS (Exterior Study Model) Tokyo, 26 April, 2007 â Mit... -
Read
-
2008 Mitsubishi Eclipse Spyder: At-A-Glance
April 2007
April 19, 2007 -- Cypress, Calif. -- The 2008 Mitsubishi Eclipse Spyder is the "... -
Read
-
Mitsubishi Motors' Lineup at 2007 Geneva International Motor Show
March 2007
Mitsubishi Outlander (European market) Tokyo, March 6, 2007 â Mitsubi... -
Read
-
Mitsubishi Announces Pricing for All-New 2008 Mitsubishi Lancer
March 2007
2008 Mitsubishi Lancer CYPRESS, Calif., March 2 /PRNewswire/ -- Mits... -
Read
-
Mitsubishi Motors Launches New Delica D:5 for Japan
January 2007
â Full redesign to "Safety with peace of mind" theme â â 5th generation D... -
Read
-
Mitsubishi Motors to Develop and Launch Flexible Fuel Vehicle
January 2007
â Brazil market FFV launch scheduled for 2007 â US market FFV models in d... -
Read
-
All-New 2008 Mitsubishi Lancer and Prototype for Next-Generation Mitsubishi Lancer Evolution Make World Debut at 2007 NAIAS
January 2007
DETROIT, Jan. 8 /PRNewswire/ -- Mitsubishi Motors North America (MMNA) today ann... -
Read
-
Mitsubishi Motors Introduces Next-Generation 2008 Mitsubishi Lancer
December 2006
CYPRESS, Calif., Dec. 11 /PRNewswire/ -- Mitsubishi Motors North America (MMNA) ... -
Read
All images courtesy of and copyright their respective manufacturers, unless otherwise indicated. They may not be reproduced or retransmitted in any way without the express written permission of their respective owners. All trademarks are the property of their respective owners. Model news and specifications are presented as provided by manufacturer, and do not necessarily reflect the opinions of DIGIADS. No warranty is made by DIGIADS with respect to the accuracy or timeliness of the information contained herein.