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Dale Jarrett, Terry Bradshaw Launch Professional Football and Stock Car Racing Fantasy Sports Website, 'Pay the Fan'


August 2007
 Filed under: RACING Car News | RACING Headlines
CHICAGO and CHARLOTTE, N.C., Aug. 2 /PRNewswire/ -- CHSG Partners, the North Carolina based limited liability corporation, in partnership with racing star Dale Jarrett and football icon Terry Bradshaw announce a revolution in fantasy sports gaming for the 2007 season. The new website, "Pay the Fan," launches August 2, 2007, and its total prize purse for the professional football season game and ten race racing game is more than one million dollars. Prizes will be awarded weekly for the football game, as well as at the end of the 2007 football and racing seasons.

"Our site is designed for and dedicated to the 'sports fan'," said John Hartman, president, CHSG Partners. "For years the sports fan has devoted endless time, energy and dollars into supporting their favorite leagues, teams and players. For the 2007 season, it's time to give back - time to "Pay the Fan."
Pay the Fan promises a higher quality overall fantasy sports experience for the sports fan, including first-rate customer service, real-time stats, user-friendly site navigation, and of course, a higher prize purse. In addition to co-owners Jarrett and Bradshaw, CHSG has also signed race car driver, Elliott Sadler, as a Pay the Fan spokesperson. Jarrett, Bradshaw and Sadler will offer insider tips and fantasy sports advice throughout the football and racing seasons.

STATS LLC, the world's leading sports information, content and statistical analysis company, is building the website's backend, providing customer service and fueling it with the company's industry leading sports data. The site's front-end and user interface were designed by Web consulting firm Viget Labs. CHSG has retained rEvolution, the Chicago-based integrated sports marketing and media services agency, to provide marketing and consulting services for the launch of the groundbreaking fantasy sports website.

Visit PAYTHEFAN.com to register and for the latest fantasy sports news, gossip, tips and more.

About STATS LLC

With more than 25 years of experience in sophisticated sports data collection, processing and distribution - STATS is the world's leading sports information, content and statistical analysis company. STATS offers a world- wide portfolio of sports information solutions include the company's hallmark of real-time scores, historical sports information and turnkey fantasy sports operation along with AP editorial content, breaking sports news and photos. STATS' innovative sports information solutions are utilized in numerous business segments: professional teams; sports broadcast production, cable and satellite networks; interactive television; broadband, wireless and internet; game developers and fantasy sports providers; print media and wire services. STATS is owned jointly by the Associated Press and News Corporation, with corporate offices in London, Hong Kong, Bangalore, Mexico City, Chicago, New York and Los Angeles.

www.stats.com

About Viget Labs

Founded in 1999 and keeping offices in Falls Church, VA and Durham, NC, Viget Labs provides strategic Web consulting, interactive design, Web application development, and online marketing services to clients around the world. Typical engagements include concept-to-launch development of online businesses (example: Seth Godin's Squidoo), implementation of marketing strategies for traditional companies (example: Strayer University), and custom projects that leverage a distinct set of our full-services capabilities (example: Pickle.com). In short, we build Web business.

Visit www.viget.com to learn more.

About rEvolution

rEvolution is the only independent and fully-integrated sports marketing and media services agency in the industry. Chicago-based with an international vision and reputation, rEvolution joins forces with its clients in creating and implementing innovative business-building marketing programs through sport. rEvolution's integrated services environment includes: sponsorship, media buying and planning, promotion, event management, hospitality, mobile marketing, research and measurement. rEvolution's team of industry experts specialize in action/youth sports; collegiate sports; international sports; lifestyle sports; motorsports; and professional sports.

More information about rEvolution and the unique experiences they have created and executed for corporations is available at www.revolutionworld.com

About Pay the Fan

Pay the Fan is a fantasy sports website that provides the best fantasy players a place to compete for the biggest cash prizes in the industry. Scheduled for launch in 2007 by CHSG Partners, Pay the Fan will host two competitions, a full-season of fantasy professional football and 10 weeks of fantasy stock car racing. Both season-long games will be "Total Points" competitions. There will also be a weekly fantasy football competition. Pay the Fan's goal is to provide fun and engaging fantasy competitions where fantasy players can get "Paid like the Pros."

Visit www.paythefan.com for more information.

Source: PaytheFan.com

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