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JDSU's ChromaFlair Color Shift Pigments Create Dazzling Effects for Scion


December 2006
 Filed under: SCION Car News | SCION Headlines

Limited-Edition Scion xB Features Exclusive Maziora Torched Penny Paint

MILPITAS, Calif., Dec. 5 /PRNewswire-FirstCall/ -- JDSU (NASDAQ:JDSU) (NASDAQ:and) (NASDAQ:TSX:) (NASDAQ:JDU) , the leading enabler of broadband and optical innovation, is shedding some light on a special-edition Scion. More specifically, the company's ChromaFlair(R) color-shifting pigment has been selected by Scion, a line of vehicles from Toyota Motor Sales, U.S.A., Inc., and Nippon Paint Co. Ltd. to provide a specialized paint option for the xB. Scion will produce 2,500 units of the 2006 xB Release Series 4.0 (xB R.S. 4.0), a limited edition, for the U.S. market. Available this month, the release will be the last limited production Scion for 2006.
The 2006 xB R.S. 4.0 will come in Maziora Torched Penny exterior paint. Maziora, by Nippon Paint, is a paint line that changes color depending on the viewing angle or light reflection. The Maziora line was also featured on a Japanese domestic special edition bB and has been used on several OEM and show cars worldwide.

"The huge success of Scion stems from the company's ability to offer a myriad of choices and options to its customers. The release of the xB 2006 R.S. 4.0 builds on that tradition and delivers a highly differentiated color choice," said Roy Bie, vice president and general manager, Advanced Optical Technologies Product Group. "Many automakers are turning to differentiation, especially in specialty paint choices, as a way to attract new buyers to their brands."

ChromaFlair pigment enables specialty light effects and is added to paint to produce a unique visual impact. ChromaFlair is a light interference pigment that produces a color change when viewed from different angles. In addition to ChromaFlair, JDSU offers SpectraFlair(R) pigment. SpectraFlair utilizes a diffractive pigment structure exhibiting multiple rainbow colors as the viewing angle changes.

Auto manufacturers and specialty paint companies are increasingly using these types of effect pigments to satisfy their customers' demand for vehicles with a more custom, individualized style. Since launched in 1997, leading automakers worldwide have used JDSU's ChromaFlair(R) pigment technology in over 30 Special Option colors painted online at the OEM.

About JDSU

JDSU is committed to enabling broadband & optical innovation in the communications, commercial and consumer markets. JDSU is the leading provider of communications test and measurement solutions and optical products for telecommunications service providers, cable operators, and network equipment manufacturers. Furthermore, JDSU is the leading provider of innovative optical solutions for medical/environmental instrumentation, semiconductor processing, display, brand authentication, aerospace and defense, and decorative applications. More information is available at www.jdsu.com .

Source: JDSU

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