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Scion Joins Major League Gaming as a Presenting Sponsor


April 2006
 Filed under: SCION Car News | SCION Headlines

- Innovative Brand Becomes Exclusive Automobile Sponsor for MLG's 2006 Pro Circuit and Pro Invasion Bus Tour
- MLG's 'Scion Player of the Year' Will Win Limited-Edition Scion Prize Car

TORRANCE, Calif. and NEW YORK CITY, April 17 /PRNewswire/ -- As the Major League Gaming (MLG) 2006 season kicks off, MLG today announced Scion as the presenting sponsor and exclusive automobile partner for the MLG Pro Circuit and the MLG Pro Invasion Bus Tour.
In addition to being a presenting sponsor, Scion is offering a limited-production xB Release Series 3.0 to the "Scion Player of the Year", a competition to choose the most improved pro gamer of the 2006 Pro Circuit.

"Scion has always been a strong supporter of the gaming community, and Major League Gaming offers a great opportunity for Scion to get involved and show our support for this emerging new sport," said Adrian Si, Interactive Marketing Manager, Scion.

MLG is the only professional video gaming league in America. By raising video game competition to the level of professional sport, and packaging that competition for the mass market, MLG provides players, game publishers, and media partners a unique connection with the 168 million Americans playing video games today.

"Scion and MLG both have a unique and growing place in youth culture," said Erik Semmelhack, EVP of Global Sales & Partnerships, MLG. "Together, we're looking forward to building what we believe will ultimately become the next major league sport in America."

The Major League Gaming Pro Circuit Presented by Scion will hold pro competitions in seven cities in 2006: Secaucus (The Meadowlands), Dallas, Atlanta, Los Angeles, Philadelphia, Chicago (Playoffs) and Las Vegas (National Championship). The MLG Pro Invasion Bus Tour Presented by Scion will kick off in the summer, with four of MLG's pro gamers traveling the country to find the next generation of pro gamers.

In November, at the conclusion of the 2006 Pro Circuit, Scion will announce the "Scion Player of the Year," who will win the limited-production Scion xB Release Series 3.0. Exterior features include Envy Green paint, color-keyed Aero Speedgrille, seven-spoke wheel covers and a color-keyed rear spoiler. The interior features include a premium Alpine DVD audio/video receiver with Apple iPod connectivity, a mini-jack for most portable music players, XM satellite receiver with three months free XM radio, and a full-function remote control. It also features a Vizualogic(TM) Dual Headrest Rear Seat Entertainment System with a seven-inch LCD monitor mounted on the back of each front seat headrest and two infrared wireless headphones. Only 2,200 units of this model will be built. Gamers will be able to access www.scion.com and www.mlgpro.com throughout the year to get a look at the 2006 Scion xB Release Series 3.0 and to cast their votes for competing pros.

The first event of the "Major League Gaming Pro Circuit presented by Scion" is this Friday through Sunday, April 21-23, at the Meadowlands in Secaucus, NJ. The tournament kicks off at 5:00 p.m. on Friday, with the championships being held on Sunday (doors open at 10:00 a.m. on Saturday and Sunday). Attendance is free and on a first come, first serve basis. Door prizes will be given out daily, including a fully loaded Xbox 360. Early registration at mlgpro.com will help ensure a reserved seat.

For media who would like to attend the MLG Pro Circuit Tournament, please contact mlg@sutherlandgold.com.

MLG worked with Janet Catinna, vice-president of Turn-Key Marketing Services, Inc. in developing and securing the Scion sponsorship.

About Scion

Scion is the newest line of vehicles from Toyota Motor Sales (TMS), U.S.A., Inc. Developed with a new generation of youthful buyers in mind, Scion's mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level. The Scion brand features three ground-breaking models. The xA is a taut subcompact five-door, featuring an athletic stance with sculpted wheel arches. The xB, an urban utility vehicle with an iconic shape, combines remarkable interior space with aggressive style. And the tC sports coupe surprises the buyer with the convenience of a hatchback and the luxury of a standard all-glass panorama moonroof, complementing the usual wide array of features on all Scions. For more information, visit www.scion.com.

About MLG (Major League Gaming)

MLG is the first professional console video gaming league. By raising console video gaming competition to the level of a professional sport, the company is creating a sports media business that provides players, developers, publishers, media partners, and advertisers a unique connection to the video gaming lifestyle. With the support of major sponsors, MLG operates a pro tour, exclusively featuring the best gamers in the world. MLG produces a variety of online and broadcast-quality programming that showcases MLG's Pros and this exciting new sports entertainment phenomenon. More information can be found at www.mlgpro.com.

About Turn-Key Marketing Services, Inc.

Turn-Key Marketing is a sponsorship brokerage agency that represents properties seeking sponsors. More information can be found at www.sponsorshipsforsale.com.


Source: Major League Gaming and Scion

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