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2009 Toyota and Lexus Hybrid Sales Top Two Million Review

September 2009
Filed under: TOYOTA Car News | TOYOTA Headlines

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Worldwide sales of Toyota hybrid vehicles have topped the two million mark, with more than 200,000 of these hybrids sales in Europe.

Since the launch of the worlds first mass-produced hybrid, the Prius, in Japan in 1997, more than 2.01 million hybrid vehicles have been sold worldwide.

Toyota currently sells 13 hybrid vehicle models in 50 countries and regions around the world, including three commercial vehicle models in Japan.

Toyota calculates that since 1997, its hybrid vehicles have led to approximately 11 million fewer tons1 of CO2 emissions would have been emitted by petrol-powered vehicles of similar size and driving performance.

Sales of Toyota hybrid vehicles began in the UK with the launch of the original Prius in 2000. Toyota has since sold more than 30,000 Prius models in the UK. The new, third generation Toyota Prius, launched in August 2009, has already generated more than 3,000 customer orders in the UK.

Lexus remains the only premium brand in the UK to offer three full hybrids as part of its range: GS 450h, LS 600h and the newly-launched RX 450h. Together, these models will comprise over 45% of Lexus sales in the UK in 2010.

By the early 2010s, Toyota plans to offer 10 different hybrid models in the UK. In July, Toyota announced that it would manufacture a hybrid version of its C-segment hatchback, Auris, in the UK from mid-2010, a critical first step in the companys plans to offer a hybrid version of every model in the early 2020s.

Toyota aims to sell one million hybrid vehicles globally a year by the early 2010s

1997
Mar. Toyota Hybrid System (THS) unveiled
Aug. Coaster Hybrid EV launched (Japan only)
Dec. Prius launched

2001
Jun. Estima Hybrid launched (Japan only)
Aug. Crown Mild Hybrid launched (Japan only)

2002
Mar. Cumulative hybrid vehicle sales top 100,000 mark
Aug. Cumulative Prius sales top 100,000 vehicles

2003
Apr. Toyota Hybrid System II (THSII) unveiled
Jul. Alphard Hybrid launched (Japan only)
Sep. Second-generation Prius launched
Nov. Dyna Hybrid and Toyoace Hybrid launched (Japan only)

2005
Mar. Harrier Hybrid (RX400h outside Japan) and Kluger Hybrid (Highlander Hybrid) launched
Oct. Cumulative hybrid vehicle sales top 500,000 mark
Dec. Prius production commenced at the Changchun Plant, China

2006
Mar. GS450h launched in Japan
Apr. Cumulative Prius sales top 500,000 vehicles
May Camry Hybrid launched (for sale outside Japan)
Jun. Redesigned Estima Hybrid launched (Japan only)
Oct. Camry Hybrid production commenced at the Kentucky Plant, U.S.; Quick Delivery 200 launched (Japan only)

2008
Feb. Crown Hybrid unveiled (launched in April; Japan only)
May Cumulative Prius sales top 1 million vehicles

2009
Jan. RX450h unveiled (launched in April)
May Third-generation Prius launched
Jul. Camry Hybrid production commenced at the Gateway Plant, Thailand; HS250h launched
Jul. Auris Hybrid announced to be produced in the UK
Aug. Cumulative hybrid vehicle sales top 2-million mark
Sep. Lexus LF-Ch Concept hybrid debuts at Frankfurt Motor Show

1Number of registered vehicles Ã'” distance travelled Ã'” fuel costs (actual fuel efficiency in each country) Ã'” CO2 conversion factor

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