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Toyota Lets Consumers Test the 2007 Toyota Tundra in 350 Markets Review

February 2007
Filed under: TOYOTA Car News | TOYOTA Headlines

Tour Lets Drivers Discover Truck in Person, While 'Proving' Its Top-of-the-Line Capabilities



2007 Toyota Tundra CrewMax

TORRANCE, Calif., Feb. 1 /PRNewswire/ -- Toyota Motor Sales (TMS), U.S.A., Inc. announced today it will launch "Tundra Prove It!", a national tour designed to provide consumers with a firsthand opportunity to experience the all-new 2007 Toyota Tundra while showcasing its powerful, rugged capabilities.

The tour officially begins in Orlando, Fla. at the Bass Pro Shops and International Home Builders' Show on February 7, and will travel throughout the country visiting approximately 350 markets over the next 10 months. This tour will give attendees the opportunity to put Toyota's all-new Tundra through a number of real-world, interactive challenges, letting the truck prove that its capabilities, such as acceleration, payload capacity, towing capacity and braking, are all top-of-the-line.
Driving courses that feature several real-life situations for the drivers to test out the Tundra will include:

* A fully loaded vehicle to show payload capacity
* A vehicle towing 10,000 lbs. to demonstrate towing performance
* A demonstration of the Tundra's automatic limited slip differential
* An "acceleration run" to demonstrate the speed of the 5.7-liter and six-speed transmission
* A "braking zone" to demonstrate one of the best braking systems in its class, with and without load

Along with the driving experience, at select events, consumers will be able to see the Tundra Power Challenge, in which a Tundra and competitor vehicle will compete side-by-side in acceleration runs and towing challenges. Also, to create a tailgate atmosphere at major events, Toyota has formed a partnership with Char-Broil and Johnsonville to build a 10,000 pound, 18-foot long, 15-foot high, giant grill that will be towed by the all-new Tundra.

"Tundra Prove It! is something unique for Toyota," said Brian Smith, Toyota Motor Sales, U.S.A., corporate manager, truck operations. "This program doesn't just put consumers behind the wheel, it lets them test the truck in the way they will really use it -- towing, payload capacity, braking -- you name it, you can test the Tundra's abilities on this tour."

Toyota has partnered with some of the best known brands in the industry to roll out the new Tundra. Bass Pro Shops, 84 Lumber and Tractor Supply Company have all joined forces with Toyota on Tundra Prove It! to reach the true audience for the all-new Tundra, "True Truckers." The 350 stop tour will visit a variety of locations and events across the country, including Daytona Speed Week, AMA Supercross events, 84 Lumber stores, Bass Pro Shops locations, and the Star of Texas Rodeo in Austin, Texas to name just a few.

For more information on Tundra Prove It! please visit our Web site at www.tundraproveit.com , or for information on the all-new 2007 Toyota Tundra, please visit www.Toyota.com

About Toyota

Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion in the United States, marketing products and services through a network of 1,427 Toyota, Lexus and Scion dealers in 49 states. Established in 1957, TMS and its subsidiaries also are involved in distribution logistics, motorsports, and research and development.

Our Partners:

Bass Pro Shops

Bass Pro Shops, also a major catalog and internet retailer, is headquartered in Springfield, MO. They currently have 38 other locations across the United States and Canada that attract some 80 million visitors a year. In addition, Bass Pro Shops provides products and services for thousands of independent dealers world wide through its subsidiary company, American Rod & Gun. For more information regarding Bass Pro Shops store locations, products or special events, please visit www.basspro.com

84 Lumber

Founded in 1956 by Joe Hardy in Eighty Four, Pa., 84 Lumber Company is the nation's leading privately held building materials and services supplier to professional builders. 84 Lumber encompasses more than 475 locations, including 24 component-manufacturing facilities. In addition to materials, 84 Lumber Company offers value added services, which include Maggie's Management, LLC. Insurance; Financing and Credit; Builder Marketing Services; Builder Plan Services; Installed Services; the Inner Circle Rewards Program; and the 84 Travel Agency. Through a dedicated team of 9,000 well-trained, knowledgeable associates nationwide, 84 Lumber provides professional contractors, remodelers and dedicated do-it-yourselfers with personal service second to none. For more information on 84 Lumber Company, please visit our Website at www.84Lumber.com

TSC Tractor Supply Co.

Founded in 1938 as a mail order catalog business offering tractor parts to America's family farmers, Tractor Supply Company is the largest retail farm and ranch store chain in the United States. The company operates more than 650 retail stores in 35 states, employs more than 7,800 team members and is headquartered in Brentwood, Tenn. Its stock is traded on the NASDAQ exchange under the symbol "TSCO."

About Automotive Marketing Consultants, Inc.

AMCI, the world's premier automotive event marketing company since 1982, is a member of the international Omnicom family of companies. AMCI is headquartered in Marina del Rey, CA, with additional offices in California, New Jersey and Detroit. In addition to event marketing design and production, AMCI offers industry-leading testing, evaluation and consultation services. For more information about AMCI, visit www.amcimarketing.com

Source: Toyota Motor Sales, U.S.A.

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