Toyota and NBA Player Chris Paul Announce Basketball Court Refurbishment ProgramLAS VEGAS, Feb. 17 /PRNewswire/ -- Toyota has announced a new program as part of their multi-year deal with the NBA to improve communities through its new basketball court refurbishment program, Tundra Turnaround. Chris Paul, 2006 T-Mobile Rookie of the Year and point guard for the New Orleans/Oklahoma City Hornets, made the announcement today at NBA All-Star 2007 and will lend a hand in the efforts.
The Tundra Turnaround initiative will refurbish public basketball courts in four cities -- New Orleans, Oklahoma City, Houston and Indianapolis. It also will be documented and featured on NBA TV, featuring a local NBA player in each city. Toyota partner, Chris Paul, will help complete and dedicate the New Orleans and Oklahoma City renewals. Paul will then pass the ball to Jermaine O'Neal and other NBA stars and legends, who will assist in the Houston and Indianapolis court refurbishments.
The Tundra Turnaround is an extension of the NBA global court refurbishment program that was founded in 2005 to further support efforts to grow and celebrate the game of basketball. "We know that basketball starts with the youth and also brings communities together," said a NBA representative. "We also understand that the popularity and visibility of our teams, players, and league allows us to demonstrate leadership and social responsibility to the public through this program."
Toyota has agreed to facilitate the refurbishments and provide resources, including the use of the 2007 Toyota Tundra. The Tundra will play a starring role in the construction phase by hauling construction materials and delivering workers to each of the sites. The court refurbishments are a continuation of Toyota's efforts to provide the tools to make a difference and assist youth in urban areas.
"At Toyota we believe in helping people improve the quality of life in their communities and look for partners, like the NBA, who share this outlook," said Steve Jett, Toyota National Advertising Manager Toyota. "Our goal is to create first class outdoor facilities that help kids meet their full potential and brighten a neighborhood."
The outside courts will be refurbished according to NBA standards and feature glass backboards and breakaway rims. Each city will stage a dedication ceremony to introduce the newly finished courts that will include a Jr. NBA clinic program.
Chris Paul, who embodies philanthropy and teamwork on and off the basketball court, has worked with Toyota on several initiatives including a feature in the NBA TV program "Moving Forward Moments" and as the host of the NBA Charity Stripe Party. In addition, Paul won the NBA's Community Assist Award last year and has previously helped refurbish courts in his hometown.
"I grew up playing basketball on local courts and they not only helped me improve my game, but also were a meeting place for friends," said Paul. "I am grateful to be a part of Toyota's program that helps restore something that was such a special part of my childhood."
The Tundra Turnaround program will be announced Saturday, February 17 during this year's NBA All-Star Weekend in Las Vegas in the Club Toyota area within the NBA Jam Session presented by adidas at the Mandalay Bay Resort & Casino (South Convention Center).
Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion in the United States, marketing products and services through a network of 1,427 Toyota, Lexus and Scion dealers in 49 states. Established in 1957, TMS and its subsidiaries also are involved in distribution logistics, motorsports, and research and development.
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