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Toyota Financial Services and mtvU Launch Sweepstakes for College Students to Win Brand New Toyota Yaris


September 2006
 Filed under: TOYOTA Car News | TOYOTA Headlines
September 25, 2006 – Torrance, CA - What college student couldn't use a free set of wheels? Whether you're racing to class, the library or managing a crazy social life, any college student could benefit from having a reliable – and let's face it – cool car. Enter Toyota Financial Services (TFS) and mtvU, MTV's 24-hour college network.
Beginning Sept. 25, the two organizations are sponsoring a sweepstakes where students can fill out a short survey at mtvU.com for a chance to win a 2007 Toyota Yaris.

At the end of the entry period (Dec. 1), one student will be randomly selected as the ultimate winner of a brand new Toyota Yaris and Toyota Auto Care Pre-paid Maintenance package (provides extra bonuses like free maintenance and roadside assistance.)

Another perk? Those who fill out the survey and enter the contest receive tips from TFS on building strong credit and how to make the dealership process smoother – valuable information students won't likely get in their college courses. Tips will be featured on mtvU.com.

"This is the first time Toyota Financial Services has sponsored a sweepstakes like this – and we're excited to be reaching out to college students in the process," said Maria Tirado, TFS marketing manager. "The Yaris is a great vehicle, and an added benefit is being able to provide some understanding to our potential youth customers about the finance process through a great network like mtvU."

TFS and mtvU teamed up earlier this year to take a college student interested in buying a car through the financing experience from start to finish in "real world-esque" style.

This "Reality Checks (and Balances)" video spot featured a student making his way through the credit jungle of information and onto a Toyota vehicle lot where he found out that the dealership wasn't a jungle. Plus, he found out about programs like Toyota's College Grad program that helps a qualified applicant get into a Toyota.

About Toyota Financial Services
TFS is the finance and insurance brand for Toyota in the United States. TFS retail auto financing and leasing services are offered through dealerships and Toyota Motor Credit Corporation (TMCC) and extended service contracts and other vehicle and payment protection products are offered through the dealer and Toyota Motor Insurance Services (TMIS). Lexus Financial Services and Scion Solutions are also featured brands under the TFS umbrella of products and services.

To learn more about TFS' college grad program, visit toyotafinancial.com and click on finance or lease on the left navigation bar. To learn more about Scion Solutions and its special financing programs, click on Own. Another unique and interactive finance tutorial can be accessed by clicking on Own and the Boy Meets Car.

About mtvU
Broadcasting to over 750 colleges across the country, with a combined enrollment of over 7 million, mtvU is the largest, most comprehensive television network just for college students. 24 hours a day, 7 days a week, mtvU can be seen in the dining areas, fitness centers, student lounges and dorm rooms of campuses throughout the U.S. mtvU is dedicated to every aspect of college life, reaching students everywhere they are, through a three pronged approach – on-air, online and on campus. mtvU focuses on content including music videos from emerging artists which can't be seen anywhere else, news, student life features, events and pro-social initiatives. mtvU is always on campus, with more than 300 events per year, including exclusive concerts, giveaways, shooting mtvU series and more. For more information about mtvU, and for a complete programming schedule, visit www.mtvU.com.

mtvU Über makes mtvU the first MTV Networks channel distributed in its entirety via broadband, streaming 24/7 and on demand, featuring all of mtvU plus exclusive new music, original series and student-produced programming for college students and music fans everywhere.

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Source: Toyota

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