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XM Satellite Radio Announces Extension of Agreement with Toyota as Factory-Installed Satellite Radio Provider Review

January 2007
Filed under: TOYOTA Car News | TOYOTA Headlines

New Agreement Extends Current Partnership through 2017



2007 Lexus with factory-installed XM Satellite Radio tuned to XM Cafe (XM channel 45). (PRNewsFoto/XM Satellite Radio)

WASHINGTON, Jan. 31 /PRNewswire-FirstCall/ -- XM Satellite Radio (NASDAQ:XMSR) , the nation's leading provider of satellite radio with more than 7.6 million subscribers, announced today that Toyota Motor Sales, U.S.A., Inc. has extended its agreement with XM as its factory-installed satellite radio provider for Toyota and Lexus vehicle models. The new agreement extends the current partnership between the two companies through 2017. Toyota's annual factory production of XM-equipped vehicles is expected to exceed one million by 2010.

"We're pleased to extend our agreement with Toyota through 2017, making XM available as the sole provider of factory-installed satellite radio for one of the world's largest and most successful auto manufacturers," said Nate Davis, president, XM Satellite Radio. "XM looks forward to broadening our reach to millions of loyal Toyota and Lexus customers."
"XM provides exceptional entertainment programming and innovative data services like real-time traffic, recently launched on the all-new Lexus LS. Our agreement with XM will help us continue to provide these services and develop additional in-vehicle applications for future products," said Dave Danzer, group vice president of strategy and product planning for Toyota Motor Sales, U.S.A., Inc. "XM will be available as a factory-installed service on Toyota and Lexus vehicles."

In 2006, Lexus introduced factory-installed XM as a standard feature on the new 2007 Lexus LS 460 L. XM Radio is also available in the 2007 Lexus LS 460, which includes the service in its navigation packages. Later this year, Lexus will provide factory-installed XM as standard equipment on the upcoming luxury hybrid, Lexus LS 600h L.

Every Toyota and Lexus vehicle equipped with factory-installed XM comes standard with a 90-day trial subscription.

About XM Satellite Radio

XM (NASDAQ:XMSR) is America's number one satellite radio company with more than 7.6 million subscribers. Broadcasting live daily from studios in Washington, DC, New York City, Chicago, the Country Music Hall of Fame in Nashville, Toronto and Montreal, XM's 2007 lineup includes more than 170 digital channels of choice from coast to coast: commercial-free music, premier sports, news, talk radio, comedy, children's and entertainment programming; and the most advanced traffic and weather information.

XM is the leader in satellite-delivered entertainment and data services for the automobile market. XM is available in 140 different vehicle models for 2007. XM's industry-leading products are available at consumer electronics retailers nationwide. For more information about XM hardware, programming and partnerships, please visit http://www.xmradio.com/ .

About Toyota Motor Sales, U.S.A., Inc.

Established in 1957, Toyota Motor Sales, U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion in the United States, marketing products and services through a network of more than 1,400 Toyota, Lexus and Scion dealers in 49 states. For more information, please visit http://www.toyota.com/ , http://www.lexus.com/ and http://www.scion.com/ .

Factors that could cause actual results to differ materially from those in the forward-looking statements in this press release include demand for XM Satellite Radio's service, the Company's dependence on technology and third party vendors, its potential need for additional financing, as well as other risks described in XM Satellite Radio Holdings Inc.'s Form 10-K filed with the Securities and Exchange Commission on 3-9-06. Copies of the filing are available upon request from XM Radio's Investor Relations Department.

Source: XM Satellite Radio

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