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Buick To Continue as Title-Sponsor of Buick Invitational


May 2006
 Filed under: BUICK Car News | BUICK Headlines

Agreement extends Buick's relationship with West Coast event to 19 years

DETROIT – Buick announced today that it will continue as title-sponsor of the Buick Invitational through the 2010 tournament. The PGA TOUR event has been played at Torrey Pines Golf Course in La Jolla, Calif., since 1968. Buick took over as title-sponsor of the tournament in 1992.
“We are very excited to announce an agreement to continue as the title-sponsor of one of the premier events on the PGA TOUR for another four years,” said Steve Shannon, Buick general manager. “We look forward to continuing our relationship with the Century Club through the decade to help raise money for very worthy San Diego charities and to get the word out about the complete product renaissance at Buick.”

“We could not be more delighted to have Buick as our title-sponsor for the next four years which will bring our valued partnership to nearly two decades,” said Bill Potter, Century Club President. “Both the Century Club and Buick have mutual goals to raise maximum dollars for local San Diego charities and continue to improve the quality of the tournament on an annual basis.”

“We are extremely pleased that Buick will continue as title-sponsor in San Diego as we move into an exciting new era of the PGA TOUR in 2007 with a restructured schedule and the introduction of the FedEx Cup, of which the Buick Invitational will play an important role,” said PGA TOUR Commissioner Tim Finchem. “Buick has been a valued partner of the PGA TOUR for more than 40 years, and since 1992 has supported the Century Club and its efforts to grow the tournament and its charitable outreach. We look forward to the Buick Invitational continuing as a key component of our West Coach schedule.”

Tiger Woods became the first four-time winner (1999, 2003, 2005, and 2006) of the tournament with his victory at Torrey Pines in January this year. Phil Mickelson has won the tournament three times (1993, 2000 and 2003).

The Buick Invitational dates for the next four years: January 22-28 (2007); January 21-27 (2008); Feb. 2-8 (2009); January 25-31 (2010).

About Buick Golf

Buick is now in its fifth decade as the PGA TOUR’s original corporate sponsor. Buick is the title-sponsor of three PGA TOUR events in 2006, including the Buick Invitational. Buick also sponsors the Buick Championship at the TPC at River Highlands in Cromwell, Conn. (June 26-July 2) and the Buick Open at Warwick Hills Golf and Country Club in Grand Blanc, Mich. (July 31-Aug. 6).

Buick, the official car of the PGA TOUR since 1984, has a sponsorship agreement with the world’s number one player, Tiger Woods. Through its PGA TOUR events Buick has donated more than $33 million to local charities in its tournament cities since 1982.

About the PGA TOUR

The PGA TOUR is a tax-exempt membership organization of professional golfers. Its primary purpose is to provide competitive earnings opportunities for past, current and future members of the PGA TOUR, Champions Tour and Nationwide Tour; to protect the integrity of the game; and to help grow the reach of the game in the U.S. and around the world.

In 2006, the three Tours will compete in nearly 120 events for approximately $325 million in prize money. Tournaments will be held in eight countries outside the U.S. and in 38 states.

In addition to providing competitive opportunities for its membership, TOUR events also generate significant funds for local charities. In fact, the three Tours reach the $1 billion mark in overall charitable contributions in late 2005. The PGA TOUR’s web site address is www.pgatour.com and the company is headquartered in PonteVedra Beach, FL..

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