It was in Mulhouse that the five millionth 206 was built, in the form of a 1.6 l HDi coupé cabriolet with particle emission filter (PEF). The commercial destination of this coupé cabriolet is Germany where, for the sixth year in succession, the 206 has been voted best imported small car by readers of Auto Motor und Sport. An international commercial success From 2001 to 2004, the 206 has been sold at an annual rate of more than 800,000 models. Marketed in 145 countries across the globe, its export rate, 82 % in 2004, illustrates the strength of the Marque’s international presence. The best-selling vehicle in Europe from 2001 to 2003, the 206 today remains the leading model for registrations in its sector. It is moreover Europe’s best selling diesel in the small car category. To date, nearly 3.5 million 206s are being driven on the roads of Western Europe, testifying to the commercial success of a car that very quickly made its mark as a reference, managing to reconcile, with a very assertive style, the generally opposed values of dynamic performance and comfort and safety. By country, France is the leading market for the 206 with a total of more than 1.1 million registrations, followed by the United Kingdom (540,000), Italy (465,000), Spain (400,000) and Germany (331,000). The latter is also the leading market for the 206 CC, more than 300,000 of which have been sold to date in all countries combined. Manufactured or assembled at six sites worldwide (Mulhouse and Poissy in France, Ryton in England and Iran Khodro in Iran), including two in South America (Porto Real in Brazil and Buenos Aires in Argentina), the daily rate of production of the 206 exceeds 3,100 units. A daisy now with six petals The perfect illustration of the so-called daisy strategy, the 206, currently available in five silhouettes – 3 and 5-door hatchback, SW, CC and RC – will shortly be joined by a new, booted saloon model for sale in a number of international markets as part of the partnership with Iran Khodro. Each of these variants with their assertive character has won approval on the European market. Since 2000, the 3 and 5-door saloon version has been the uncontested leader of its segment; the SW, since 2003, has dominated the sub-segment of basic level estates; the 206 CC, for its part, made its mark in the coupé cabriolet category between 2001 and 2004 and remains the best-selling coupé cabriolet in its segment. The 206 remains to this day the only model in its category to offer a Diesel engine equipped with the PEF. Triple World Rally Champion An indisputable commercial success, the 206 in its WRC livery has also been a reference in high-level sporting competitions, with three World Rally Champion “constructor” titles obtained in 2000, 2001 and 2002, as well as the “drivers” title, for Marcus Grönholm, in 2000 and 2002. |