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Porsche Selects XM as Exclusive Satellite Radio Provider Under New, Long-Term Agreement

October 2006
 Filed under: PORSCHE Car News | PORSCHE Headlines
ATLANTA and WASHINGTON, Oct. 30 /PRNewswire-FirstCall/ -- Porsche Cars of North America, Inc. and XM Satellite Radio today announced a new long-term agreement to equip Porsche vehicles for the U.S. market with XM, the nation's leading satellite radio service. The arrangement begins in 2007.
XM has been available as a popular factory-installed feature for Cayenne models since 2005 and will be the exclusive satellite radio option in the future. Under the new agreement, XM will also be available for other Porsche models in the future. Consumers who purchase a Porsche vehicle with XM receive a complimentary three-month subscription to the service.

In addition to XM's primary service of 170 digital radio channels of commercial-free music and premier sports, news, talk, and entertainment, XM will also develop satellite-delivered data services for Porsche vehicles. These services are expected to include the advanced XM NavTraffic real-time traffic data service which is now available in 44 major markets nationwide.

"XM has the technology and content that is consistent with Porsche's commitment to providing our customers the best possible driving experience," said Peter Schwarzenbauer, President and CEO, Porsche Cars of North America. "We are very pleased to be expanding our partnership with XM."

"Porsche is renowned for performance, quality, engineering, and innovation, and XM is proud to be a part of that tradition as we extend our partnership with one of the world's great brands," said Nate Davis, President and COO, XM Satellite Radio. "The fact that Porsche is offering XM exclusively is a testament to the quality of the programming we offer and our leadership in advanced technology. It underscores our company's position as the leading provider of satellite radio for the automobile market, as well as the overall leader in the satellite radio industry."

About XM Satellite Radio

XM (NASDAQ:XMSR) is America's number one satellite radio service with more than 7 million subscribers. Broadcasting live daily from studios in Washington, DC, New York City, the Country Music Hall of Fame in Nashville, Toronto and Montreal, XM's 2006 lineup includes more than 170 digital channels of choice from coast to coast: commercial-free music channels, sports, talk, comedy, children's and entertainment programming; and the most advanced traffic and weather information.

XM, the leader in satellite-delivered entertainment and data services for the automobile market through partnerships with General Motors, Honda, Toyota, Hyundai, Nissan, Porsche, Subaru and Suzuki, is available in more than 140 different vehicle models for 2006. XM's industry-leading products are available at consumer electronics retailers nationwide. For more information about XM hardware, programming and partnerships, please visit .

Factors that could cause actual results to differ materially from those in the forward-looking statements in this press release include demand for XM Satellite Radio's service, the Company's dependence on technology and third party vendors, its potential need for additional financing, as well as other risks described in XM Satellite Radio Holdings Inc.'s Form 10-K filed with the Securities and Exchange Commission on 3-3-06. Copies of the filing are available upon request from XM Radio's Investor Relations Department.

Source: XM Satellite Radio

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