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2008 Seat Altea XL Wins Euro Effie Award Review

October 2008
Filed under: SEAT Car News | SEAT Headlines

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The launch campaign for the SEAT Altea XL won a prestigious Euro Effie Award in Bronze. The campaign was created by SEAT’s Barcelona based Lead-Agency Atletico International Advertising.

The Euro Effies, presented by the European Association of Communications Agencies, are the premier awards for communications effectiveness across Europe – rewarding campaigns that build Brands across two or more EU markets.

This year the awarded work went through the toughest criteria in Euro Effies history. Only 14 campaigns were awarded with a trophy.

The awarded campaign “Toys” for the Launch of the SEAT Altea XL displayed a compelling success story over the top five European markets. “Toys” drove a 25% positive swing in sales in Europe’s toughest markets, brought new buyers into the SEAT family – as many as 8 in 10 came from other makes and made up ground on five of the other six players.

Beside the Euro Effie 2008, “Toys” have achieved several other creative awards:
- The New York Festivals International Advertising Awards in All Media, 2007 (Bronze World Medal) for Computer Animation
- International Car Advertising Film Festival, 2007 (Marcus) for Europe
- International Car Advertising Film Festival, 2007 (Grand Prix)

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